Promoting and marketing your gas station is the key to its success. Extensive exposure improves consumer brand recall and recognition in your audience. That matters most because consumers are less likely to buy products or services from a company or brand they aren’t familiar with.

By improving your promotions, you can improve traffic to your business. One thing you’ll need to pay particularly close attention to is the appearance of your gas station price signs and overall parking lot lighting. Here’s how you can improve them:

Keep it simple

Don’t try to accomplish too much with your price signs. Keep them simple and easy to read. If there are too many elements in the sign design, it could easily confuse and scare away potential customers.

Do your research

Not all digital signs are the same. That means you’re going to have to do your homework in finding out which company offers gas price signs that best fit your needs and your budget. First, search for reliable U.S. suppliers that have been in business for at least 10 years. Buying from reliable suppliers also means getting signs that are sure to last much longer than cheap signs from offshore companies that often prove to be unreliable and expensive to maintain. Knowing you’re buying top quality digital signs helps relieve the stress and anxiety that comes with shopping for business signage.

Explore your options

Don’t go for the first signage type that comes along, even if it does seem to hit all the right notes. Explore as many options as possible. That way, you’ll have a better idea of the range of features and functions that you can expect from an excellent digital display. That’s going to make it easier for you to pick the displays that will work best for your gas station.

Upgrade your tools

Already have gas price signs in place? It might be time for an upgrade. If your signs are already old and worn out, that could be why your gas station isn’t seeing as much traffic from customers as it did in the past. According to LinkedIn potential customers are going to avoid a gasoline station with older poorly lit gas price signs and premises that give the impression of poorly maintained facilities. By replacing your old signs with new digital gas station price signs, you can start attracting potential new customers in a way that wasn’t possible before.

Customize your message

With digital signs, it’s now easy and hassle-free to tweak your advertising messages or revise your prices. That means a great deal of convenience for you, which is something traditional signs cannot offer.

Want to improve your bottom line and ROI? Upgrade your marketing and promotional tools with the right price sign solutions. Shop with us.

New and lesser known brands are often invisible to the buying public. Consumers pay little attention to them, often giving their full attention to brands that have been around for many years. That’s because consumers value experience and longevity, which is definitely a big hurdle for new businesses trying to get off the ground. How can a new business overcome this hurdle? One way to give your business a fighting chance against older established companies is to improve your advertising and marketing strategy. Start by using a digital video billboard as your primary advertising medium.

Personalization

One of the biggest advantages of opting for a digital billboard is that it’s easy to customize the message in terms of specific target audiences. If you want to change the message location-wise or want it to be more specific, you won’t run into any problems doing so. Father’s Day, just a few weeks ahead? You’ll want to use promotions that focus on products or services for fathers. This will easily boost the engagement of potential buyers in your target market, which will then lead to higher sales. Don’t let your brand and business remain invisible to the traveling public. Improve your advertising and outperform the competition with dynamic digital signage.

Better visuals

Eye-catching visuals have a way of capturing the audience’s attention. For sure, a digital video billboard, with its many display mode options and high resolution graphics, can easily present your advertising message exactly the way that you want it to appear to potential customers. These high resolution full color graphics displays grab the viewer’s interest much more than single-color displays, since they are much more dynamic.

Easy access

Those advertising messages won’t stay the same forever. To be effective, and to continue to attract the viewers’ attention, you need to update your advertising messages on a regular basis. In the past, that meant sending a crew out to repaint a static billboard face or it meant the purchase of an expensive vinyl face that also had to be installed by a crew in the field. Today, with digital signboards, you don’t have to worry about sending a crew out in the field just so you can announce the launch of a new product or promote a weeklong sale. With just a simple keystroke, it’s easy to program new messages and new graphics content in the least amount of time possible. That means less stress and greater convenience for you.

Longer-lasting

A big disadvantage of traditional static billboards is that they have a limited life span before they require replacement. Over a short period of time they become dirty, worn, and faded with constant exposure to changing weather conditions. On the other hand, an LED billboard has a life expectancy of 100,000 hours, says the Billboard Insider. That’s approximately 11-12 years, depending on its hours of operation. By investing in a digital billboard, you can spread out the cost of your investment over a much longer time period than the much shorter life expectancy of a static billboard.

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